Why should you add a magazine to your marketing plan?
Because no other media tells your story like a magazine. A magazine gives you space to deliver and fully develop your story in an engaging and entertaining way through words, pictures, and illustrations.
Magazines are the most trusted media source, with a high perceived value. The right magazine message is welcome. It cuts through the clutter and reaches people in a time and place when they are receptive. The message is not viewed as an intrusion, as opposed to TV or radio commercials.
Because of their physical makeup, magazines are not quickly discarded and are typically referred back to multiple times.
A magazine offers a strong reinforcement of your company's advertising and promotional campaigns and can tie those campaigns into a larger personality for the brand.
According to Mediamark Research, Inc. (MRI):
85% of adults 18 and older read magazine The average household purchases six different magazines annually Almost six out of ten households subscribe to magazines as well as purchase them at a newsstand or other retail outlet